In the digital age we live in now, advertisements and content is constantly flooded in our way. Most of the time it’s a distraction; most of the time it's an annoyance. But what if the content was exactly what we wanted? What if the content is exactly what we needed?
Return on Investment, "ROI", the one, if not the main importance of an Enterprise. Enterprises evaluate ROI for any expense. Whether it be office supplies, computers, printer, facilities, marketing, etc. Any purchase made has to yield ROI, otherwise it generally would not be considered a wise investment.